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Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath

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Is there a secret to bringing about long-term change in organizations, neighborhoods, and one’s personal behavior? Internal strife in our minds stands as the biggest barrier. According to psychological research, our heads are divided between two rival power centers: the logical and emotional brains.
Originally published: 2010
Authors: Chip Heath, Dan Heath
Genre: Self-help book

 

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Is there a secret to bringing about long-term change in organizations, neighborhoods, and one’s personal behavior? Internal strife in our minds stands as the biggest barrier. According to psychological research, our heads are divided between two rival power centers: the logical and emotional brains.
Originally published: 2010
Authors: Chip Heath, Dan Heath
Genre: Self-help book

 

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